by Diana Cavagnaro
LOULOU DAMOUR is a high-end fashion label with a twist of French chic. Zee Fields is the designer and founder behind this elegant brand. She is originally from Paris, migrated to Canada, and then transplanted to San Diego where she established Profade Apparel, a private-label manufacturer. Their clientele primarily consists of department stores and well-established brands. However, she also has had the privilege of assisting numerous young entrepreneurs in launching their own brands.
Most recently the LOULOU DAMOUR brand was launched with a Parisian touch. These wardrobe essentials are complemented with the signature scent LOULOU, Eau de Parfum. Forbes said this was one of 9 Perfume brands you need to know. More buzz is out about this San Diegan who has been in Authority Magazine and USA Today.
Last September, Fields unveiled the SS23 Collection at Fashion Week in New York. This collection consisted of three groups: Hummingbird, Fig, and Lili.
Fields said: “This collection embodies a harmony between nature, tradition, and nostalgia. We captured the spirit of the picturesque landscapes of Seube by incorporating delicate floral patterns and soft hues that evoke the delightful shades of a French summer. The pieces evoke the timeless charm of Provence, with fluid and feminine silhouettes gracefully embracing the body.”
Diana Cavagnaro is an internationally renowned Couture Milliner based in the San Diego area. Learn more about our hat designer, teacher, and blogger at www.DianaCavagnaro.